The Best Link Building Software in 2024

If you’re trying to grow your website’s presence online, link building is one of the most effective ways to boost your rankings and get noticed.

Unfortunately, it’s not exactly the easiest or cheapest thing to do, specially if you are a solopreneur or small business with limited resources. From finding the right websites to negotiating and securing links, the process can take a lot of time, effort, and, let’s be honest, money.

That’s why link-building software can be such a game-changer, as it simplifies everything and helps you get better results faster.

Why Link Building Matters

In SEO, links are more than just connections between sites. They show search engines that your content is reliable and worth recommending. The more quality backlinks you have from reputable websites, the better your chances of ranking higher in search results. And higher rankings mean more traffic—and more traffic usually means more opportunities for your business.

The tricky part is that not all backlinks are good for you. Links from low-quality or irrelevant sites can hurt your rankings, which is why focusing on high-quality backlinks is essential.

However, anyone who’s delved into link building knows how overwhelming it can get.

The process often involves:

• Hours of research to find relevant websites.
• Reaching out to webmasters or editors with personalized pitches.
• Negotiating terms and pricing.
• Ensuring the links you acquire are worth the investment.

Not only does this take a significant amount of time, but it can also become expensive quickly, especially if you’re working with premium publishers or large-scale campaigns. For small businesses or startups, these hurdles can make link building seem out of reach.

Luckily, the tools we’ve listed below offer solutions that work for businesses of all sizes and budgets.

Whether you need a marketplace to buy quality backlinks or a platform to automate outreach and craft personalized pitches, these tools make it much simpler to get valuable backlinks without draining your wallet or overwhelming your team.

So let's jump right into it!

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Best tools to streamline your link building efforts

Rankchase

RankChase is like Tinder, but for websites looking to exchange links. It connects you with other sites in your niche that are also open to link exchanges, making the process of building backlinks super easy and collaborative. Instead of spending hours searching for potential partners, RankChase does the hard work for you and matches you with relevant websites.

How It Works

RankCahse analyzes your website’s niche, domain rating (DR), and traffic, then finds other sites with similar metrics that are open to link exchanges. Once a match is found, you get an email with all the details—like the site’s info and the contact person’s email. From there, you can reach out, collaborate, and arrange link exchanges or even content swaps.

How It Helps with Link Building

• Reciprocal Links Made Easy: Connect with like-minded websites open to exchanging links, saving you hours of outreach.
• Automated Matches: You don’t have to manually search—RankChase’s ever-updating database does the work for you.
• Contact Info at Your Fingertips: Every match comes with verified contact details, so you can start collaborating right away.
• Effortless Workflow: Manage your matches and track collaborations from a simple dashboard.

Pricing

Free plan available, premium plan starts at 19$/mo

Learn more about reciprocal link building.

JustReachOut

JustReachOut is a powerful platform designed to help businesses of all sizes connect with journalists, secure media coverage, and build valuable backlinks. If you’re trying to boost your SEO, gain authority, and get your content in front of the right audience, this tool simplifies the entire process.

Here’s how it works

JustReachOut provides access to a database of over 700,000 journalists and publications. You can search for contacts based on your niche or industry and pitch them directly using AI-crafted emails. The platform even ensures the contact information you’re using is accurate with human-verified email addresses, so you’re not wasting time on outdated leads.

How It Helps with Link Building

JustReachOut is especially useful for securing high-quality backlinks in a few key ways:

• Pitching Journalists: You can reach out to journalists who cover topics in your niche, offering your expertise or content as a resource. When they feature your business in articles, you gain valuable backlinks.
• Broken Link Discovery: The tool helps you find broken links on other websites and pitch your content as a replacement—an effective strategy to earn links.
• Podcast Outreach: You can also use the platform to connect with podcasters and secure interview opportunities, gaining backlinks from their show notes.
• Automated Follow-Ups: JustReachOut automates follow-up emails, saving you the hassle of keeping track manually and improving your chances of getting a response.

Pricing

Starts at 147$/mo, for 100 email sends

LinkDR

LinkDR is a powerful link-building platform designed to take the complexity out of outreach. If you’ve struggled with the time-consuming process of finding backlink opportunities, gathering contact information, and crafting personalized pitches, LinkDR automates these tasks to make link building faster and more effective.

Here’s how it works

LinkDR uses AI to scan for relevant backlink opportunities tailored to your niche or keywords. Once opportunities are identified, the platform helps you locate accurate contact information for the right people, like site owners or content managers. From there, you can use AI-powered tools to personalize your email pitches, ensuring your outreach feels professional and tailored rather than generic.

How It Helps with Link Building

LinkDR streamlines several key link-building strategies, making it a versatile tool for SEO professionals and agencies:

• Broken Link Outreach: Easily find broken links on relevant sites and pitch your content as a replacement, creating win-win situations for you and the site owner.
• Listicle Placements: Target listicles and similar articles in your industry, offering your product or content to be included, along with a backlink.
• Unlinked Mentions: Identify mentions of your brand or business that don’t include a link and reach out to request one.
• Automated Email Sequences: The platform allows you to set up automated, personalized email sequences, saving you from having to manually follow up on every lead.

Why It Stands Out

What sets LinkDR apart is its AI-driven approach to automating the most tedious parts of link building. By removing the guesswork and manual labor, it allows SEO professionals to focus on strategy rather than logistics. The ready-to-use outreach templates make it particularly beginner-friendly while still being robust enough for advanced campaigns.

Pricing

Starts at 149$/mo

Respona

Respona is a versatile outreach platform that simplifies everything from link building to podcast outreach and digital PR. It’s built to help businesses and agencies connect with the right people faster while delivering more personalized and impactful campaigns. It's a reliable alternative to LinkDr.

Here’s how it works

Respona integrates seamlessly with SEO tools like Ahrefs and Semrush to help you uncover high-quality backlink opportunities. Once you’ve identified your targets, the platform’s AI tools assist in crafting personalized email pitches, making your outreach stand out. It even provides detailed contact information, such as email addresses and job titles, ensuring your efforts are directed to the right people.

How It Helps with Link Building

Respona is designed to tackle several link-building strategies effectively, including:

• Guest Posting: Use Respona to identify relevant blogs in your niche and pitch guest post ideas to secure backlinks.
• Podcast Outreach: Find and pitch popular podcasts in your industry to build thought leadership while earning backlinks from show notes.
• Unlinked Mentions: Locate mentions of your brand or products that aren’t linked to your site and turn them into backlinks with targeted outreach.
• Recurring Campaigns: Automate ongoing outreach efforts with Respona’s recurring campaign feature, saving time and ensuring consistency.

Why It Stands Out

Respona’s integration with tools like Ahrefs and Semrush means you’re always working with high-quality data, while its AI ensures every email feels personal and professional. The platform’s wide range of templates also makes it easy to get started with outreach, whether you’re a beginner or managing campaigns at scale.

Pricing

Starts at 198$/mo

Lemonet

Lemonet is a comprehensive link-building marketplace designed to help SEO professionals, agencies, and brands streamline their off-page SEO efforts. With a database of over 85,000 publishers, Lemonet simplifies the process of finding, purchasing, and placing high-quality backlinks. The platform caters to businesses of all sizes, offering backlink opportunities tailored to specific industries, geographic regions, and SEO goals.

How It Works

Lemonet allows users to filter through its massive network of publishers based on metrics like domain authority, organic traffic, and niche relevance. Once you’ve selected your backlink opportunities, Lemonet takes care of content creation, placement, and fulfillment—ensuring a seamless process from start to finish. With average order delivery times of just 7 days and 24/7 support, Lemonet provides a fast and reliable solution for building authority and improving rankings.

How It Helps with Link Building

Lemonet makes it easier to scale link-building efforts with features like:

• Vetted Publishers: Choose from a wide range of publishers, from niche blogs to top-tier sites.
• Content and Placement Management: Lemonet handles all aspects of backlink fulfillment, including creating relevant content for your links.
• Tailored Backlinks: Filter and target links by industry, geographic region, or specific SEO goals to ensure maximum impact.
• Transparent Pricing: Competitive rates and a clear pricing model let you budget effectively without hidden costs.

Why It Stands Out:

Lemonet is more than just a marketplace; it’s a complete link-building solution. With its extensive publisher database, user-friendly interface, and efficient fulfillment process, it’s perfect for businesses looking to boost rankings without spending countless hours on outreach. The platform’s commitment to quality and speed makes it a top choice for SEO experts and agencies alike.

Pricing

Starts at 95$ per backlink, however the average price ranges 300-400$ per backlink.

Linkbroker

Linkbroker is a powerful backlink marketplace designed to make link building easy, efficient, and accessible for businesses and agencies of all sizes. With access to over 50,000 vetted publishers ranging from niche blogs to top-tier sites like Forbes and MSN, Linkbroker helps you find, purchase, and secure high-quality backlinks that enhance your site’s authority and boost search rankings.

How It Works

Linkbroker provides a streamlined process for link building. You can use the Linkfinder AI to quickly identify the best backlink opportunities tailored to your industry and goals. The marketplace also offers link packages as a beginner-friendly way to start building authority, while their managed link-building services ensure data-driven strategies for larger campaigns. From filtering by domain authority and relevance to content creation and fulfillment, Linkbroker covers every step of the process.

How It Helps with Link Building

Extensive Publisher Network: With a database of over 50,000 publishers, you’ll find backlinks that perfectly fit your niche and geographic target.

Content Creation: All backlinks include topic-relevant content creation to ensure natural placement.

Quick Turnaround: Most orders are fulfilled in 2–5 days, so you can see results quickly.

Transparent Pricing: Competitive rates and clear pricing help you manage your budget effectively without hidden costs.

Why It Stands Out

Linkbroker combines a massive network of publishers with a user-friendly platform that simplifies link building for both beginners and experienced SEO professionals. Its AI-powered tools, combined with flexible options like custom packages and managed services, make it a versatile choice for a wide range of needs.

Pricing

Starts at 100$ per backlink

SpyFu

We wanted to highlight SpyFu because it’s been an essential tool in our SEO and link-building strategy for quite a while now. It’s been a game-changer for how we approach our campaigns.

SpyFu is an all-in-one marketing platform that helps you gain a competitive edge in both SEO and PPC. It lets you dive into your competitors’ strategies, showing you the keywords they rank for, the backlinks driving their success, and even their Google Ads campaigns.

We’ve found it especially useful for planning our keywords by identifying gaps—checking which keywords our competitors rank for that we might be missing—and for analyzing their top-performing backlinks.

If you’re working on reciprocal links or planning link placements, SpyFu also allows you to explore the best-performing pages on any website based on traffic. This makes it easy to spot opportunities for strategic link placements.

How It Works

SpyFu allows you to search for any domain and gain insights into its performance across organic and paid search. You can discover the keywords your competitors rank for, analyze their backlink profiles, and track the history of their rankings and ad campaigns. SpyFu also offers tools for building backlinks, uncovering untapped keyword opportunities, and generating targeted keyword groups for campaigns.

How It Helps with Link Building

SpyFu provides several valuable features for identifying and securing backlinks:

• Backlink Analysis: View your competitors’ backlink profiles and pinpoint the sites linking to them so you can target similar opportunities.
• Influencer Outreach: Find influential sites and individuals whose links can boost your rankings for specific keywords.
• Check Top-Performing Pages: SpyFu makes it easy to uncover the top-performing pages and blog posts on any website. This feature is especially handy when deciding where to place your links during reciprocal link collaborations, ensuring they appear on pages with the most traffic and engagement. Pair it with a tool like RankChase, and you’ve got a powerful combo for maximizing your link-building efforts!

Why It Stands Out

SpyFu combines in-depth competitor analysis with practical tools for SEO, making it a one-stop solution for digital marketers. Its unique ability to showcase historical data, ad campaign strategies, and backlink sources provides an edge that’s hard to match. The platform’s intuitive design and affordability further enhance its appeal.

Pricing

Starts at 39$/mo (9$ promo deal)

Conclusion

Link building is undeniably one of the most important aspects of SEO, but it’s also one of the most challenging and time-consuming tasks. Whether you’re running a small business, working solo, or managing multiple clients as part of an agency, the right tools can make all the difference in streamlining your efforts and achieving better results.

The software featured in this article offers a range of solutions tailored to different needs, budgets, and strategies. From platforms like RankChase that match you with niche-relevant backlink opportunities, to comprehensive marketplaces like Lemonet and Linkbroker that let you buy premium backlinks, there’s something here for everyone. Tools like JustReachOut and Respona go beyond just link building, helping you connect with journalists and boost your PR efforts, while SpyFu offers a competitive edge by uncovering your competitors’ best strategies.

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